Think
💡
Think
Make
Make
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Shine
I’m a strategist who
likes to think deep and make neat stuff
so brands, products, start-ups and agencies can shine.
Freelance brand strategy & copywriting services
Team up with a two-for-one strategic-creative type,
who's proven they can take on some of the stickier challenges of branding and brand building.
Positioning & Messaging
Messaging
Positioning &
Strategic Brand Narrative
Messaging Frameworks
Mission, Vision, Purpose
Brand Pillars and Values
Taglines / Slogans
Manifesti​
Positioning, propositions and evolutions of brands.
Discovery Research
Interviews
Surveys
Semiotic Analysis
Propositions
Positioning Statements
Identity & Voice
Identity & Voice
Voice Principles
Voice Guidelines
Editorial Guides​​
Writing Training
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Brand Character
Verbal Distinctive Assets
Brand Pillars / Values
Elevator Pitches
Sustainability Reports
Trend Reports
Brochures
Books
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Social media
CRM
Editorial
Web & Digital
Campaigns & Comms
Campaigns & Comms
Sitemaps & Wireframes
Website Copy
UX Writing
Basic SEO integration
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User Interviews
User Surveys
User Journeys
Info Architecture
Website & Product Experience Design
Experience Design
Website & Product
Naming & Architecture
Architecture
Naming &
Name Consulting
Product Naming
Brand Architecture
Product Architecture
​
Naming Workshops
Name Generation
Naming Systems
Trademark Checks
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Pitches
Proposals
Writing briefs
Selling & Upselling
Brand management
Line management
Workflow management
Workshops
New Biz Dev & Creative Operations
Creative Operations
New Biz Dev &
Come build in 3D with me
The principles that drive (hey, another D!) my work.
Think
Deeply
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Make
Durably
Durably
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Shine
Defiantly
Defiantly
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The part where I have to be perceived
I cut my teeth in trend reporting, dipped my toes in semiotic research, found my groove quipping taglines and building brands around Hong Kong and London, recently led all things writing at Zing by HSBC (RIP), and like a phoenix I rise from the ashes as a free agent.
These leaps between strategy and creative have sharpened my skills and honed my point of view for what works (and what doesn't) for companies seeking new ideas, messages and systems to make them shine.
Taken en route to Ap Lei Pai, Hong Kong, 2020. Child-free, skinnier, and more hair.
What can I do for you?
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Focus
for your
brand
Power
for your
product
Growth
for your
start-up
Confidence
for your
agency
Brands I've made shine
